The Inauguration and Permission Marketing
I’m surprised that the 2 campaigns have done so well in online fundraising, yet still don’t quite get the concept of permission marketing. (See Seth Godin for more info on this concept.)
Baseball fans have to endure interruption marketing between innings. But, they expect to see beer commercials and promos for the latest shows on Fox. They tolerate it in exchange for a free couch seat for the Fall Classic.
What they don’t expect, and thus haven’t given permission, is to endure campaign commercials. Even worse, Obama is going to delay game 6 so he can buy 30 minutes of network air time.
I’ve decided that as punishment for last night’s interruption of the World Series by the 2 campaigns, we should interrupt the inauguration with an impromptu Whiffle Ball game. Drop me a note if you would like to play a little Whiffle Ball in D.C. next January.
Carry on, Citizens!
Jeff Stanger is an author, talk show host, professional fundraiser, and the answer to several obscure trivia questions. He writes for food and occasionally for spite.















I’m game.
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