Not-So-Fast Company
Update: Ryan from Fast Company has assured me that copies of the 2 magazines are on the way. Thanks to Fast Company for responding to this issue and taking care of it! Like Brian’s comment said, this is how companies should react to complaints. Transparency, action, and sincerity.
Fast Company is the magazine “where ideas and people meet.” Apparently, the Company doesn’t meet with the people very Fast. On September 23rd, I subscribed to Fast Company. While ordering online, they even convinced me to sign up for Inc. magazine as well for “only 9.99 more!” I should have known it was too good to be true.
As of today, I have yet to see one copy of either magazine. I’m sure they would say that their fine print (which I didn’t read) says that I should expect 4-6 weeks for delivery. But here’s where it gets interesting: I’ve received 3 solicitations from them asking me to extend my subscription! That’s right, their computers have sent me 3 pieces of junk mail and absolutely NO copies of either magazine! That’s Fast, but it’s not my kind of Company!
It’s kind of sad that a magazine that is about what’s next, what’s new, and what’s cutting edge is still using 90′s direct mail techniques. Oh well, I like to read so I guess I’ll put up with it. I’ll just write a new name on the cover of the magazine when it arrives: Slower-Than-An-Arthritic-Turtle-Swimming-Upstream-In-A River-of-Frozen-Molasses Company.
Carry on, Citizens!
About The AuthorJeff Stanger is an author, talk show host, professional fundraiser, and the answer to several obscure trivia questions. He writes for food and occasionally for spite.
Update: They just sent me an email asking me to extend my subscription. Still no magazine…
Hi Jeff,
A colleague saw your blog, and we felt it necessary to get in touch with you. I’m sorry your experience with Fast Company has not been a pleasant one thus far. I want to review your account to make sure everything is correct and send you the most recent copies of the magazine, so you don’t miss out on anything. If you could provide the proper mailing address, I will send a copy of Inc. and Fast Company out to you today.
As you can see, the folks at Fast Company have contacted me. I’ll keep you posted.
Fast Company did *exactly* what companies should do. All too often companies are clueless in regards to things like blogs & social media. I don’t complain about companies often, but when I have, only an e-mail to corporate seems to get their attention.
I personally let my Fast Company subscription expire a while back as I just don’t have the time to read a whole lot of magazines and I get most of my business & tech news via RSS feeds (in nice, small blurbs). At the moment I have one magazine subscription that I’ve had for the past 10 years or so…Entrepreneur. Other than that I take the paper (which I don’t always read) and just a few days ago added The Wall Street Journal to the mix. I guess money interests me (and not the magazine…somehow I got a free subscription to that one a few years back and just tossed it each month)
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