PETA Might Be On to Something
Even the blind squirrel finds an acorn once and a while. And today, PETA found their acorn. They may have come up with the most brilliant product marketing idea EVER! This is beyond big. This is Seth Godin meets Robert H. Brooks meets the Bloomington Vegans!
The idea: PETA wants Ben & Jerry’s to use breast milk instead of cow’s milk in their ice cream! Why, oh why didn’t they think of this sooner? They could even cross promote this with Victoria’s Secret. Just think of the flavor names: Heidi Klum’s Heath Bar Crunch. They could dabble in novelty treats by bringing back Paulina Porizkova for Paulina’s Purple Push Up’s. And who wouldn’t want to try Rebecca Romijn’s Raspberry Cheesecake! The possibilities (much like the lawsuits) are endless.
After the last 2 weeks of gloom and doom about the economy and the subprime lending crisis, I think America needs breast milk ice cream. I think it would start a wave of enthusiasm that will make this country great again. In fact, let’s skip the $700,000,000 mortgage loan bailout and invest the money in the expanding breast milk industry in order to give it the lift and support it needs to compete in the global economy.
Carry on, Citizens!
Jeff Stanger is an author, talk show host, professional fundraiser, and the answer to several obscure trivia questions. He writes for food and occasionally for spite.















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