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	<title>Comments on: Katie Couric: The Punk Marketing Deal Breaker</title>
	<atom:link href="http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/feed/" rel="self" type="application/rss+xml" />
	<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/</link>
	<description>Carry on, Citizens! The Online Home of Author Jeff Stanger</description>
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		<title>By: Jeff</title>
		<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/comment-page-1/#comment-676</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Tue, 04 Mar 2008 16:32:05 +0000</pubDate>
		<guid isPermaLink="false">http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-676</guid>
		<description>I&#039;ll check it out and post a review. In the meantime, best wishes on your upcoming release. 

Jeff</description>
		<content:encoded><![CDATA[<p>I&#8217;ll check it out and post a review. In the meantime, best wishes on your upcoming release. </p>
<p>Jeff</p>
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		<title>By: Richard Laermer</title>
		<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/comment-page-1/#comment-675</link>
		<dc:creator>Richard Laermer</dc:creator>
		<pubDate>Tue, 04 Mar 2008 15:57:46 +0000</pubDate>
		<guid isPermaLink="false">http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-675</guid>
		<description>I guess what I really meant to say (really) was that we are a lot funnier than Godin!  Check out Punk Marketing and you&#039;ll see what I mean. He&#039;s good, but I think too serious. I never enjoy earnestness. It&#039;s just too easy to be that way, guys!</description>
		<content:encoded><![CDATA[<p>I guess what I really meant to say (really) was that we are a lot funnier than Godin!  Check out Punk Marketing and you&#8217;ll see what I mean. He&#8217;s good, but I think too serious. I never enjoy earnestness. It&#8217;s just too easy to be that way, guys!</p>
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		<title>By: Brian</title>
		<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/comment-page-1/#comment-674</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Mon, 03 Mar 2008 18:08:30 +0000</pubDate>
		<guid isPermaLink="false">http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-674</guid>
		<description>Lets throw the loss of brand value aside...why would you want to feature Katie Couric liking/endorsing a marketing book?  Sure, there&#039;s name recognition there, but that just doesn&#039;t do it for me.  If that&#039;s all you want to get across, you might as well say &quot;Britney Spears loves this book and you will too.&quot; (Provided that is a true statement of course.)  And pushing your perceptions of Couric aside (past, present &amp; future), the main book endorsements she&#039;d be really good for would be children&#039;s books (due to her &quot;bubbly&quot; character) or maybe something on dealing with loss and raising your child.  But marketing just doesn&#039;t do it for me.

Enough on that.  If Laermer and Simmons want to go that route, that&#039;s their choice.  According to Amazon some people don&#039;t tend to mind or ignore it.

As far as the Godin bashing goes, you (Laermer) might want to watch what you say.  Last I checked, Godin has five books ahead of you on the Amazon charts for your category.  And remarks patting yourself on the back don&#039;t go too far.

And please tell me that &lt;a href=&quot;http://www.punkmarketing.com/mark-richard/&quot; rel=&quot;nofollow&quot;&gt;Mark Simmons&#039; blurb&lt;/a&gt; about &quot;helped make Coca-Cola a household name&quot; is in jest.  I almost spit Coke all over my screen when I read that one.  Unless Mark is over a hundred years old or is responsible for &quot;New Coke&quot;, I don&#039;t see how that could be.  And I&#039;m not sure I&#039;d advertise the later.  Seth has a good book title for that one.</description>
		<content:encoded><![CDATA[<p>Lets throw the loss of brand value aside&#8230;why would you want to feature Katie Couric liking/endorsing a marketing book?  Sure, there&#8217;s name recognition there, but that just doesn&#8217;t do it for me.  If that&#8217;s all you want to get across, you might as well say &#8220;Britney Spears loves this book and you will too.&#8221; (Provided that is a true statement of course.)  And pushing your perceptions of Couric aside (past, present &#038; future), the main book endorsements she&#8217;d be really good for would be children&#8217;s books (due to her &#8220;bubbly&#8221; character) or maybe something on dealing with loss and raising your child.  But marketing just doesn&#8217;t do it for me.</p>
<p>Enough on that.  If Laermer and Simmons want to go that route, that&#8217;s their choice.  According to Amazon some people don&#8217;t tend to mind or ignore it.</p>
<p>As far as the Godin bashing goes, you (Laermer) might want to watch what you say.  Last I checked, Godin has five books ahead of you on the Amazon charts for your category.  And remarks patting yourself on the back don&#8217;t go too far.</p>
<p>And please tell me that <a href="http://www.punkmarketing.com/mark-richard/" rel="nofollow">Mark Simmons&#8217; blurb</a> about &#8220;helped make Coca-Cola a household name&#8221; is in jest.  I almost spit Coke all over my screen when I read that one.  Unless Mark is over a hundred years old or is responsible for &#8220;New Coke&#8221;, I don&#8217;t see how that could be.  And I&#8217;m not sure I&#8217;d advertise the later.  Seth has a good book title for that one.</p>
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		<title>By: Jeff</title>
		<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/comment-page-1/#comment-672</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Mon, 03 Mar 2008 02:26:47 +0000</pubDate>
		<guid isPermaLink="false">http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-672</guid>
		<description>Richard,

I&#039;ll admit I was off on the timeline and I will give you the benefit of the doubt and check out the back of the book again. I&#039;ll even read the book and post a review. And I&#039;ll even go so far as to say that I read the article below and thought you nailed it. 

http://www.talentzoo.com/website/columns/columncontent.aspx?Id=2029&amp;type=1 

But, I have to say... Couric is not a name you want to pull out for credibility around here. My readers and listeners have grown to love the Katie bashing. So, don&#039;t put her on the back of your book and expect it to go unnoticed or unpunished, regardless of what she says. 

And as for the &quot;Godin Repeat Button&quot; comment, I would go easy there. The Citizens tend to like the Seth. The last thing you want is another Progressive Financial. 

Jeff</description>
		<content:encoded><![CDATA[<p>Richard,</p>
<p>I&#8217;ll admit I was off on the timeline and I will give you the benefit of the doubt and check out the back of the book again. I&#8217;ll even read the book and post a review. And I&#8217;ll even go so far as to say that I read the article below and thought you nailed it. </p>
<p><a href="http://www.talentzoo.com/website/columns/columncontent.aspx?Id=2029&#038;type=1" rel="nofollow">http://www.talentzoo.com/website/columns/columncontent.aspx?Id=2029&#038;type=1</a> </p>
<p>But, I have to say&#8230; Couric is not a name you want to pull out for credibility around here. My readers and listeners have grown to love the Katie bashing. So, don&#8217;t put her on the back of your book and expect it to go unnoticed or unpunished, regardless of what she says. </p>
<p>And as for the &#8220;Godin Repeat Button&#8221; comment, I would go easy there. The Citizens tend to like the Seth. The last thing you want is another Progressive Financial. </p>
<p>Jeff</p>
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		<title>By: Richard Laermer</title>
		<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/comment-page-1/#comment-671</link>
		<dc:creator>Richard Laermer</dc:creator>
		<pubDate>Mon, 03 Mar 2008 01:02:28 +0000</pubDate>
		<guid isPermaLink="false">http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-671</guid>
		<description>No. Actually, what the book said was Couric raving about my prior tome, &#039;trendSpotting&#039; on Today Show. Our book, &#039;Punk Marketing,&#039; has been out for 11 months and Katie&#039;s been off the Today Show for a few years! Anyway, thanks for the note. Pick the book back up. We have some amazing reviews from people who are much more interesting than Seth&#039;s folks. And we&#039;re a lot funnier than the Godin Repeat Button. see www.PunkMarketing.com for more. And oh yeah one small piece of advice: Read the back covers more carefully :).
Thanks...</description>
		<content:encoded><![CDATA[<p>No. Actually, what the book said was Couric raving about my prior tome, &#8216;trendSpotting&#8217; on Today Show. Our book, &#8216;Punk Marketing,&#8217; has been out for 11 months and Katie&#8217;s been off the Today Show for a few years! Anyway, thanks for the note. Pick the book back up. We have some amazing reviews from people who are much more interesting than Seth&#8217;s folks. And we&#8217;re a lot funnier than the Godin Repeat Button. see <a href="http://www.PunkMarketing.com" rel="nofollow">http://www.PunkMarketing.com</a> for more. And oh yeah one small piece of advice: Read the back covers more carefully <img src='http://carryoncitizens.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .<br />
Thanks&#8230;</p>
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