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	<title>Comments on: Katie Couric: The Punk Marketing Deal Breaker</title>
	<atom:link href="http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/feed/" rel="self" type="application/rss+xml" />
	<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/</link>
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	<pubDate>Thu, 28 Aug 2008 04:17:25 +0000</pubDate>
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		<title>By: Jeff</title>
		<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-676</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Tue, 04 Mar 2008 16:32:05 +0000</pubDate>
		<guid isPermaLink="false">http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-676</guid>
		<description>I'll check it out and post a review. In the meantime, best wishes on your upcoming release. 

Jeff</description>
		<content:encoded><![CDATA[<p>I&#8217;ll check it out and post a review. In the meantime, best wishes on your upcoming release. </p>
<p>Jeff</p>
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		<title>By: Richard Laermer</title>
		<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-675</link>
		<dc:creator>Richard Laermer</dc:creator>
		<pubDate>Tue, 04 Mar 2008 15:57:46 +0000</pubDate>
		<guid isPermaLink="false">http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-675</guid>
		<description>I guess what I really meant to say (really) was that we are a lot funnier than Godin!  Check out Punk Marketing and you'll see what I mean. He's good, but I think too serious. I never enjoy earnestness. It's just too easy to be that way, guys!</description>
		<content:encoded><![CDATA[<p>I guess what I really meant to say (really) was that we are a lot funnier than Godin!  Check out Punk Marketing and you&#8217;ll see what I mean. He&#8217;s good, but I think too serious. I never enjoy earnestness. It&#8217;s just too easy to be that way, guys!</p>
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		<title>By: Brian</title>
		<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-674</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Mon, 03 Mar 2008 18:08:30 +0000</pubDate>
		<guid isPermaLink="false">http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-674</guid>
		<description>Lets throw the loss of brand value aside...why would you want to feature Katie Couric liking/endorsing a marketing book?  Sure, there's name recognition there, but that just doesn't do it for me.  If that's all you want to get across, you might as well say "Britney Spears loves this book and you will too." (Provided that is a true statement of course.)  And pushing your perceptions of Couric aside (past, present &#038; future), the main book endorsements she'd be really good for would be children's books (due to her "bubbly" character) or maybe something on dealing with loss and raising your child.  But marketing just doesn't do it for me.

Enough on that.  If Laermer and Simmons want to go that route, that's their choice.  According to Amazon some people don't tend to mind or ignore it.

As far as the Godin bashing goes, you (Laermer) might want to watch what you say.  Last I checked, Godin has five books ahead of you on the Amazon charts for your category.  And remarks patting yourself on the back don't go too far.

And please tell me that &lt;a href="http://www.punkmarketing.com/mark-richard/" rel="nofollow"&gt;Mark Simmons' blurb&lt;/a&gt; about "helped make Coca-Cola a household name" is in jest.  I almost spit Coke all over my screen when I read that one.  Unless Mark is over a hundred years old or is responsible for "New Coke", I don't see how that could be.  And I'm not sure I'd advertise the later.  Seth has a good book title for that one.</description>
		<content:encoded><![CDATA[<p>Lets throw the loss of brand value aside&#8230;why would you want to feature Katie Couric liking/endorsing a marketing book?  Sure, there&#8217;s name recognition there, but that just doesn&#8217;t do it for me.  If that&#8217;s all you want to get across, you might as well say &#8220;Britney Spears loves this book and you will too.&#8221; (Provided that is a true statement of course.)  And pushing your perceptions of Couric aside (past, present &#038; future), the main book endorsements she&#8217;d be really good for would be children&#8217;s books (due to her &#8220;bubbly&#8221; character) or maybe something on dealing with loss and raising your child.  But marketing just doesn&#8217;t do it for me.</p>
<p>Enough on that.  If Laermer and Simmons want to go that route, that&#8217;s their choice.  According to Amazon some people don&#8217;t tend to mind or ignore it.</p>
<p>As far as the Godin bashing goes, you (Laermer) might want to watch what you say.  Last I checked, Godin has five books ahead of you on the Amazon charts for your category.  And remarks patting yourself on the back don&#8217;t go too far.</p>
<p>And please tell me that <a href="http://www.punkmarketing.com/mark-richard/" rel="nofollow">Mark Simmons&#8217; blurb</a> about &#8220;helped make Coca-Cola a household name&#8221; is in jest.  I almost spit Coke all over my screen when I read that one.  Unless Mark is over a hundred years old or is responsible for &#8220;New Coke&#8221;, I don&#8217;t see how that could be.  And I&#8217;m not sure I&#8217;d advertise the later.  Seth has a good book title for that one.</p>
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		<title>By: Jeff</title>
		<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-672</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Mon, 03 Mar 2008 02:26:47 +0000</pubDate>
		<guid isPermaLink="false">http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-672</guid>
		<description>Richard,

I'll admit I was off on the timeline and I will give you the benefit of the doubt and check out the back of the book again. I'll even read the book and post a review. And I'll even go so far as to say that I read the article below and thought you nailed it. 

http://www.talentzoo.com/website/columns/columncontent.aspx?Id=2029&#038;type=1 

But, I have to say... Couric is not a name you want to pull out for credibility around here. My readers and listeners have grown to love the Katie bashing. So, don't put her on the back of your book and expect it to go unnoticed or unpunished, regardless of what she says. 

And as for the "Godin Repeat Button" comment, I would go easy there. The Citizens tend to like the Seth. The last thing you want is another Progressive Financial. 

Jeff</description>
		<content:encoded><![CDATA[<p>Richard,</p>
<p>I&#8217;ll admit I was off on the timeline and I will give you the benefit of the doubt and check out the back of the book again. I&#8217;ll even read the book and post a review. And I&#8217;ll even go so far as to say that I read the article below and thought you nailed it. </p>
<p><a href="http://www.talentzoo.com/website/columns/columncontent.aspx?Id=2029&#038;type=1" rel="nofollow">http://www.talentzoo.com/website/columns/columncontent.aspx?Id=2029&#038;type=1</a> </p>
<p>But, I have to say&#8230; Couric is not a name you want to pull out for credibility around here. My readers and listeners have grown to love the Katie bashing. So, don&#8217;t put her on the back of your book and expect it to go unnoticed or unpunished, regardless of what she says. </p>
<p>And as for the &#8220;Godin Repeat Button&#8221; comment, I would go easy there. The Citizens tend to like the Seth. The last thing you want is another Progressive Financial. </p>
<p>Jeff</p>
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		<title>By: Richard Laermer</title>
		<link>http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-671</link>
		<dc:creator>Richard Laermer</dc:creator>
		<pubDate>Mon, 03 Mar 2008 01:02:28 +0000</pubDate>
		<guid isPermaLink="false">http://carryoncitizens.com/2008/03/katie-couric-the-punk-marketing-deal-breaker/#comment-671</guid>
		<description>No. Actually, what the book said was Couric raving about my prior tome, 'trendSpotting' on Today Show. Our book, 'Punk Marketing,' has been out for 11 months and Katie's been off the Today Show for a few years! Anyway, thanks for the note. Pick the book back up. We have some amazing reviews from people who are much more interesting than Seth's folks. And we're a lot funnier than the Godin Repeat Button. see www.PunkMarketing.com for more. And oh yeah one small piece of advice: Read the back covers more carefully :).
Thanks...</description>
		<content:encoded><![CDATA[<p>No. Actually, what the book said was Couric raving about my prior tome, &#8216;trendSpotting&#8217; on Today Show. Our book, &#8216;Punk Marketing,&#8217; has been out for 11 months and Katie&#8217;s been off the Today Show for a few years! Anyway, thanks for the note. Pick the book back up. We have some amazing reviews from people who are much more interesting than Seth&#8217;s folks. And we&#8217;re a lot funnier than the Godin Repeat Button. see <a href="http://www.PunkMarketing.com" rel="nofollow">http://www.PunkMarketing.com</a> for more. And oh yeah one small piece of advice: Read the back covers more carefully :).<br />
Thanks&#8230;</p>
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